to read: Museum of Innocence by Orham Pamuk is a novel published in 2008. It is a story of love and a literary bridge between past and future, individual and collective, private and public, fiction and history. The book is organized along the lines of a guide or a catalogue of an existing museum in Istanbul, which opened in 2012. Each object placed there brings forth both anecdotes connected with life of main characters of a book – Kemal and Fusun – as well as building an imaginarium of upper-class family life in Istanbul of the 1970s. Personal souvenirs related strictly with a plot of the book, are original objects. Pamuk started collecting them in mid 1990s among his family and friends. The museum collection with real photos and occasional ordinary objects of everyday life reveals a construction of collective memory, built within single stories and actions.