Normcore: Normal & Hardcore
The mind map is a graphical representation of the concept of “Normcore”. Through the use of words and images, ideas generated and regenerated through associations that have allowed to create connections and links. I started from a key word, pivot and reference to the whole scheme. From here, hierarchical branches have been determined: K – HOLE, neologism, social, fashion, film, advertising and magazine; main issues with respect to which the mental map was developed. From these words, free cross associations, other words and images, integrated the map. I tried to give shape to this newborn concept, not yet theorized that is invading the social and cultural system.